Imagine the increase in sales volume if each sales associate, on average, sold just two or three more vehicles per month. The 2-Day Sales Process workshop helps align your sales process with the prospect’s buying process so you can be more efficient and effective, which will create a superior customer and employee experience that will in turn generate higher sales volumes.
We lay out a basic step-by-step process centred around a relational approach to sales. Attendees will learn how to create an outstanding buying experience that not only increases the chances of closing a sale; it also increases the chances of repeat and referral business from satisfied customers.
Through a combination of lectures, group discussions and case studies, participants will also learn how to:
Attendees will learn what to do and how to do it, from first impressions to vehicle delivery.
| Training Overview |
|---|
| 4 Elements of Training |
| 4 Levels of Learning and Skill Development |
| Elements of Success |
| Communications |
| What Customers Hate |
| Most Common Objections |
| Why Customers Quit |
| Relative Statistics |
| Sources of Opportunities |
| Improving the Odds by Appointments |
| Product and Inventory Knowledge |
| Value vs. Price |
| Sales Process Overview |
| First Impressions – 4 Key Elements |
| Meeting and Greeting |
| Qualifying Needs and Selection |
| Presentation and Demonstration |
| Facility Tour and Trade Appraisal |
| Structuring and Presenting the Proposal |
| Negotiating and Closing |
| Business Office Turnover |
| Delivery and Follow Up |
| Working for Referrals |
| Building the Relationship |
Methodology
The small group nature of our training seminars and workshops ensures that every participant has a chance to engage in the discussion and learning process. The 2-Day Sales Process workshop integrates lectures, group discussions, PowerPoint presentations, case studies and daily review and recap.
What’s Included
We provide all instructional materials including an in-depth workbook and a 2-page laminated copy of the sales process and performance standards for easy reference. Upon completion, participants will be presented with a framed certificate of accomplishment.
Take the first step to elevating your dealership’s sales success. Let’s talk about how our 2-Day Sales Process workshop can help achieve your full potential.
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