2-Day Sales Process Workshop

Make the road to a sale easier.

Imagine the increase in sales volume if each sales associate, on average, sold just two or three more vehicles per month. The 2-Day Sales Process workshop helps align your sales process with the prospect’s buying process so you can be more efficient and effective, which will create a superior customer and employee experience that will in turn generate higher sales volumes.

How our Automotive Sales Training Works

We lay out a basic step-by-step process centred around a relational approach to sales. Attendees will learn how to create an outstanding buying experience that not only increases the chances of closing a sale; it also increases the chances of repeat and referral business from satisfied customers.

Through a combination of lectures, group discussions and case studies, participants will also learn how to:

  • Implement a proven process
  • Identify customer decision criteria
  • Enhance presentations and demonstrations
  • Create outstanding customer experience
  • Raise the bar on performance standards

Optimize Your Sales Process

Attendees will learn what to do and how to do it, from first impressions to vehicle delivery.

Sales Process Workshop Topics

Training Overview
4 Elements of Training
4 Levels of Learning and Skill Development
Elements of Success
What Customers Hate
Most Common Objections
Why Customers Quit
Relative Statistics
Sources of Opportunities
Improving the Odds by Appointments
Product and Inventory Knowledge
Value vs. Price
Sales Process Overview
First Impressions – 4 Key Elements
Meeting and Greeting
Qualifying Needs and Selection
Presentation and Demonstration
Facility Tour and Trade Appraisal
Structuring and Presenting the Proposal
Negotiating and Closing
Business Office Turnover
Delivery and Follow Up
Working for Referrals
Building the Relationship

The small group nature of our training seminars and workshops ensures that every participant has a chance to engage in the discussion and learning process. The 2-Day Sales Process workshop integrates lectures, group discussions, PowerPoint presentations, case studies and daily review and recap.

What’s Included
We provide all instructional materials including an in-depth workbook and a 2-page laminated copy of the sales process and performance standards for easy reference. Upon completion, participants will be presented with a framed certificate of accomplishment.

What’s Included

We provide all instructional materials including an in-depth workbook and framed certificate of accomplishment presented to each participant upon completion.

Take the first step

Backed by the Best Guarantee in the Business

We have a proven track record of turning people into top performers. Plus, our training programs come with the best guarantee in the business – If an attendee is terminated or quits within 90 days of course completion, we’ll train their replacement for FREE. Let’s talk about how our 2-Day Sales Process workshop can help achieve your full potential.

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